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    文章來源:未知 文章作者:enread 發布時間:2021-03-23 08:53 字體: [ ]  進入論壇
    Do you buy things you don't really need?
    Have you ever wondered why sweets are always by the till in supermarkets? Why you are made to walk down many aisles1 to reach the everyday essentials at the back of the shop?
    Retailers3 are always coming up with new tactics to get us impulse buying.
    The BBC's Denise Winterman reveals some of the ways in which they try to trick us into buying what we might not really need.
    One of them is messing up the merchandise. Some shop assistants do it on purpose to give the impression that these are must-haves, which lots of people have been looking at.
    Companies are also trying to gather and analyse data from an individual's financial transactions, social media posts and mobile phone signals. They're planning to personalise offers for individual customers by using GPS location data to target them when they are actually walking past one of their shops.
    And eye-tracking technology is the latest weapon in the fight for customers. In some shops, digital screens behind luxury brand display stands are activated4 when a perfume bottle is picked up, flashing seductive images. Eye-tracking systems are fixed5 into screens to gather data so the images can be personalised. It's all done in seconds.
    Paula Dowie from the retail2 design agency Ignite Design says: "Certain software programs can gather huge amounts of data on you almost instantly. Age, gender6, what you're looking at... If you're a young women or a middle-aged7 man... Images are then flashed up that will appeal to you."
    It's about entertainment and making a shop one that people want to enter. Brands like Apple and Top Shop are "genius" at doing this, says Joseph Staton, director of GfK Consumer Trends. During London Fashion Week, Top Shop screened its own fashion shows live in its flagship store in London's Oxford8 Street.
    "It's about offering things like art and music as part of the shopping experience," says Staton.


    1 aisles aisles     
    n. (席位間的)通道, 側廊
    • Aisles were added to the original Saxon building in the Norman period. 在諾曼時期,原來的薩克森風格的建筑物都增添了走廊。
    • They walked about the Abbey aisles, and presently sat down. 他們走到大教堂的走廊附近,并且很快就坐了下來。
    2 retail VWoxC     
    • In this shop they retail tobacco and sweets.這家鋪子零售香煙和糖果。
    • These shoes retail at 10 yuan a pair.這些鞋子零賣10元一雙。
    3 retailers 08ff8df43efeef1abfd3410ef6661c95     
    零售商,零售店( retailer的名詞復數 )
    • High street retailers reported a marked increase in sales before Christmas. 商業街的零售商報告說圣誕節前銷售量顯著提高。
    • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有為他們提供符合要求的貨品的法定義務。
    4 activated c3905c37f4127686d512a7665206852e     
    adj. 激活的 動詞activate的過去式和過去分詞
    • The canister is filled with activated charcoal.蒸氣回收罐中充滿了活性炭。
    5 fixed JsKzzj     
    • Have you two fixed on a date for the wedding yet?你們倆選定婚期了嗎?
    • Once the aim is fixed,we should not change it arbitrarily.目標一旦確定,我們就不應該隨意改變。
    6 gender slSyD     
    • French differs from English in having gender for all nouns.法語不同于英語,所有的名詞都有性。
    • Women are sometimes denied opportunities solely because of their gender.婦女有時僅僅因為性別而無法獲得種種機會。
    7 middle-aged UopzSS     
    • I noticed two middle-aged passengers.我注意到兩個中年乘客。
    • The new skin balm was welcome by middle-aged women.這種新護膚香膏受到了中年婦女的歡迎。
    8 Oxford Wmmz0a     
    • At present he has become a Professor of Chemistry at Oxford.他現在已是牛津大學的化學教授了。
    • This is where the road to Oxford joins the road to London.這是去牛津的路與去倫敦的路的匯合處。
    TAG標簽: People shop weapon